Corporate/Marketing Facilitated Sessions

In this workshop, a senior OnwardU facilitator leads a group through the exploratory process of defining or refining a company brand identity. During the first half of the workshop, participants will discuss what a brand is and isn’t, why brands fail and why it is important to define the brand properly.

Participants will discuss the company’s positioning in the market place and where the company can best stake its claim. The group will then do the deep-think work necessary to define the brand promise the company can make, deliver on and be passionate about across the entire organization.

Emerging businesses as well as mature organizations that must adapt in a dynamic marketplace to stay relevant or achieve next-level growth find they must re-examine who they are at their very core.  Leadership teams are led by professional facilitators who guide thought-provoking but well-directed discussions that cause the group to arrive at vision, value and mission statements about which they are passionate and committed.

Every company conveys myriad messages to its many audiences and constituents. But, are they the right messages? Do these messages speak to the current and unique needs of each audience and constituent? Or is the same message being conveyed to all, regardless of relevance or domino effect?

In this course, a senior OnwardU facilitator will lead your group through the exploratory process of mapping the precise and appropriate need-based messages for each audience/constituent/market the company currently needs to reach. The completed message grid will then be used to direct all communication — be it presentations, collateral, website copy, etc., regardless of author — to ensure company wide consistency in positioning the organization, its products and services, and points of view.

An effective way to gain understanding, as well as educate a core constituency while building productive relationships is through strategic advisory sessions with a group of influencers and decision-makers, either once or periodically. Sessions consist of a group of individuals who agree to serve in an advisory capacity in one or a series of meetings facilitated by OnwardU professional meeting facilitators. Advisors help clients by revealing how they and their constituents think, and often, what they want and expect, as the operating environment and issues evolve. Advisory sessions reveal issues and opportunities within the minds of an organization’s most important constituents, as well as influence their awareness and attitudes. Types of advisory sessions include:

Customer/Client Advisory Boards

• Prospect Advisory Sessions
• Influencer/Referral Source Advisory Boards
• Expert Advisory Sessions, representing a variety of disciplines
• Employee Advisory Boards
• Community Advisory Sessions
• Thought Leader Advisory Sessions
• Industry Leader Advisory Sessions
• Parent Advisory Sessions
• Association Member Advisory Sessions
• Employee Town Hall Meetings
• Community Town Hall Meetings

Listening to one’s key constituents in well-orchestrated advisory sessions conducted by an experienced, neutral professional offers many benefits:

• Uncovers needs the host organization may be able to meet
• Identifies obstacles, perceptions and lack of knowledge that affect the host organization’s ability to meet its goals
• Provides expert counsel to help solve myriad issues, without the expense of numerous consulting fees
• Educates industry opinion leaders
• Provides a forum to brainstorm potential strategies
• Informs the host organization on how best to communicate with target audiences
• Serves as a sounding board for key messages
• Tests educated guesses
• Transforms participants into advocates and spokespeople for concepts and messages